Public Relation Manager Job Description

• Manages and coordinates employee, community, and public relations activities for an organization.
• Manages and administers the presentation and representation of the organization to employees, the general public, customers, and shareholders.
• Plans and implements public relations programs designed to create and maintain favorable public image for the organization.
• A bachelor’s degree in business, communications, or other related field is typically required for carrying out the responsibilities for this job.
• Typically reports to Public Relations Director and, in larger organizations, may have supervisors and/or public relations representatives reporting to this position.
• Develops and produces publications, brochures, and press releases and articles to define the corporate identity to employees, customers, and the broader community.
• Directs or participates in the writing, editing, and publishing of organization publications.

Sample Public Relation Manager Resume Template

Contact information

In this section you have to include your Name, current home address, Mobile telephone number, Landline telephone number and your personal email address which is currently used.

· Full name

· Present and permanent addresses

· Telephone numbers

· Email address

Professional or career objective

Your objective is the one that clearly underlines your aims and aspirations in that profession. For example a Management Graduate will have to write an objective which is concise and precisely speaks about his role that he wants to play in the Organization.

Sample Objective for Public Relation Manager

Experienced Public Relations Manager is seeking a new career opportunity that will leverage extensive strategic planning and problem-solving abilities, consumer media relations skills and strong track record in the corporate, not-for-profit, government agency and travel/tourism sectors.

Career Achievements

If you have any major Career Achievements or any Appreciation then this is the section where they should be listed. For Example a Public Relation Manager can add his/her career achievements like,

• More than 8 years of experience in positions of significant responsibility requiring split-second decision-making, including Event Planning, Direct and Integrated Marketing, Advertising, Public Relations, On-Air Promotion Manager and Television Promotion Writer/Producer.
• Consistently noted by managers, corporate headquarters, staff, and co-workers for superior job performance, creativity, solid work ethic, and timely completion of all assignments.
• Received numerous letters of recommendation, and appreciation from customers, and management.

Experience

Previous work experience plays an important role while applying for a Job and hence it should be well presented in the resume. Most of the questions during your resume will be related to the previous job that you had and hence you should be well prepared for it. You should begin with putting the name of the organization that you worked for, the duration of your work and the post or the designation at which you were working. After this, you can effectively place points in a bulleted format that talk about the responsibilities and the achievements that you may have achieved during your stay at the previous organization. The work experience of an experienced Public Relation Manager applying for a job would look like,

Public Relation Manager

APEX Industries, Mumbai, 2006-Present

• Assisted in drafting of the annual report, financial statements, financial advertising, and other stockholder materials.
• Organized and carried out events to promote employee morale and community goodwill, such as speeches, tours, exhibits, etc.
• Assisted organization personnel in writing of speeches, letters, and articles which are to be made public.
• Managed the flow of information to and from the press and other communications agencies.
• Cultivated and maintained relationships with editors, reporters, partners, customers, and investors.
• Worked in concert with upper management in setting the short- and long-term strategic objectives while providing the manpower necessary to achieve profits, growth, and other goals of the organization.
• Conducted research on issues of concern to employer.
• Arranged interviews between the organization executives and the media.

Public Relations Coordinator

Sahay Corporation, Mumbai, 2003-2006

• Formulated strategic public relations plans for corporate product lines and business units; developed targeted media alerts, pitches and press materials
• Coordinated special events, including in-park promotions with Cleveland Indians and Browns, Soap Opera Festival, Coaster Enthusiast and Carousel Association outings
• Wrote press releases for new rides, shows and attractions; served as media spokesperson
• Scheduled and coordinated radio interviews and worked with on-site TV film crews; conducted off- season media visits

Communication Manager

Jain Industries, Mumbai, 2000-2003

• Wrote copy for more than 100 direct mail, collateral and promotional brochures annually including group sales, campground and hotel brochures, college recruitment and live show audition materials, brochures for rack services and park guide for daily guests
• Managed production schedule and served as primary communications liaison to park’s Planning & Design Department

Education and Certification

The academic details need to be mentioned in a tabulated format with respect to the degrees or the courses that the candidate would have undertaken in the past. The latest degree or course comes first followed by the last completed course and hence forth going backwards. For example a Public Relation Manager who has completed post graduation or graduation course is applying for a Job or to a company or an organization then his/her details would be like,

· M B A (Public Relation Management)

IIM Chennai, 2000

· B A (Honors)

Chennai University, 1998

Honors

If you have won any competitions national or international then they could also be highlighted here. For example a Public Relation Manager could lay stress on any exams that he may have given or any seminars or conferences attended. If you are a part of any honorary society or any nonprofit organization then that could also be added here.

The honors and the activities section of a Public Relation Manager would look like,

• National PRSA Silver Anvil Award: “Indian Greetings to the World”
• APEX Award of Excellence, Crisis Communications: “Encouraging Holiday Card Sending During the Anthrax Scare”

References

The References are generally required so that your present employer can gauge you through the eyes of the people who you were associated with or have worked for. So your teachers or college professors’ details could be placed here. Or your past employer who you would have worked under can also be used as a reference. Ensure that the people whose names you enter know you well and do inform them that you are placing their names as reference because many companies call to confirm. For example the references section of a Public Relation Manager could also look like,

Mr. Bharat Jain

Sr. Manager

Sahay Corporation

bharat@iiijjkk.com

Salary Range of a Public Relation Manager

· The average salary received is approximately Rs. 30000 per month. This works out to an annual pay package of 3.6 Lakhs to 4.25 Lakhs per annum CTC.

· The salary from an American perspective works out to be $9500 per Month.

Note: This salary may be variable and it may change from organization to organization.

Frequently asked Public Relation Manager Interview Question

• ‘What is your understanding of Consumer Protection (Distance Selling) Regulations 2000 and how might this affect your work?’
• ‘How would you go about persuading a customer that our product was better than any other?’
• ‘Describe your sales technique and tell me about a time when this was successful.’
• ‘Tell me about a time when you had to communicate complex information. What was the situation, what approach did you take and what was the result?’
• ‘Describe a time when you used your skills to persuade a manager or colleague to accept your recommendations.’
• ‘What steps would you take to nurture commercial awareness and a sales focus in a customer service team?’

Public Relation Director Job Description

• Directs and organizes the overall public relations activities of the organization.
• Designs and directs the development and communication of information conceited to keep the public informed of employer’s programs, accomplishments, or point of view.
• Plans and develops public relations internal and external programs and policies, maintaining employee, public, and shareholder interest and acceptance. Advises management of public relations implications of organization policies.
• Participates in preparation of news releases, publications, and the annual report.
• Typically reports to Public Relations Top Officer and has Public Relations Manager reporting to this position.
• Works with the Top Public Relations Officer setting and promoting the short- and long-term strategic objectives while providing the management necessary to achieve profits, growth, or other goals of the organization.
• Assists in identifying the strategic objectives for public relations and communicates those objectives to subordinate management.

Sample Public Relation Director Resume Template

Contact information

In this section you have to include your Name, current home address, Mobile telephone number, Landline telephone number and your personal email address which is currently used.

· Full name

· Present and permanent addresses

· Telephone numbers

· Email address

Professional or career objective

Your objective is the one that clearly underlines your aims and aspirations in that profession. For example a Management Graduate will have to write an objective which is concise and precisely speaks about his role that he wants to play in the Organization.

Sample Objective for Public Relation Director

I’m proactively seeking a challenging and creative role where I can leverage my highly effective and performance driven skills and experience in offering a full range of business and creative communications skills creating strategic programs and initiatives, leading to attitude movement.

Career Achievements

If you have any major Career Achievements or any Appreciation then this is the section where they should be listed. For Example a Public Relation Director can add his/her career achievements like,

• Ensured effective and accurate communications between the organization and the public.
• Represented the organizations in various community and related industry organizations.
• Maintained an environment in which manpower training, turnover, compensation, and growth adequately match the organization’s needs.
• Encouraged employee and corporate participation or sponsorship of community service projects.
• Participated in the preparation, control, and maintenance of the department budget.

Experience

Previous work experience plays an important role while applying for a Job and hence it should be well presented in the resume. Most of the questions during your resume will be related to the previous job that you had and hence you should be well prepared for it. You should begin with putting the name of the organization that you worked for, the duration of your work and the post or the designation at which you were working. After this, you can effectively place points in a bulleted format that talk about the responsibilities and the achievements that you may have achieved during your stay at the previous organization. The work experience of an experienced Public Relation Director applying for a job would look like,

Public Relation Director

Benedict College. Kolkata, 2004-Present

• Responsible for media relations for Benedict College, a private college of 2,500 Students
• Produce and designed all printed publications related to the College.
• Responsible for all outside communications from College including media
• Produce, market and design all advertisement from the College
• Work in conjunction with Alumni Affairs, Church Relations, UNCF, and Government and corporate relations for advancement of college.

Manager of Public Relations

Welcome group of Companies, Bangalore, 1997-2004

• Successfully managed all media relations, promotional and event planning for a veteran advertising agency and its retail and home furnishings clients.
• Re-invented the public relations plan and corporate image program.
• Designed and edited corporate collateral for internal and external use.
• Re-established visibility in local and national media.
• Dramatically increased measurable publicity over 250% in two years.
• Helped drive retail revenues to a rise of 31% over three years.

Education and Certification

The academic details need to be mentioned in a tabulated format with respect to the degrees or the courses that the candidate would have undertaken in the past. The latest degree or course comes first followed by the last completed course and hence forth going backwards. For example a Public Relation Director who has completed post graduation or graduation course is applying for a Job or to a company or an organization then his/her details would be like,

• Certified course to Public Relation Management

The Society of Industrial Management India (SIMI) 1998

• Advanced Professional Development (APD) Course for Public Relation Management

University of Maharashtra, Mumbai 1997

• B COM (Business Administration, Marketing)

Mathuradas Mathur University of science and commerce, 1995

Honors

If you have won any competitions national or international then they could also be highlighted here. For example a Public Relation Director could lay stress on any exams that he may have given or any seminars or conferences attended. If you are a part of any honorary society or any nonprofit organization then that could also be added here.

The honors and the activities section of a Public Relation Director would look like,

· Wrote and edited articles for two upscale city magazines on Public Relation Management.

· Member of Public Relation Manager’s Society.

References

The References are generally required so that your present employer can gauge you through the eyes of the people who you were associated with or have worked for. So your teachers or college professors’ details could be placed here. Or your past employer who you would have worked under can also be used as a reference. Ensure that the people whose names you enter know you well and do inform them that you are placing their names as reference because many companies call to confirm. For example the references section of a Public Relation Director could also look like,

Mr. Alex Par era

Sr. Manager

SONY International

abc@iiijjkk.com

Salary Range of a Public Relation Director

· The average salary received is approximately Rs. 35000 per month. This works out to an annual pay package of 4.25 Lakhs to 4.85 Lakhs per annum CTC.

· The salary from an American perspective works out to be $11000 per Month.

Note: This salary may be variable and it may change from organization to organization.

Frequently asked Public Relation Director Interview Question

• Why should we hire you?
• Why do you want to work here?
• What are your goals?
• Why are you leaving your present position?
• When did you feel the most satisfaction from your work?
• What makes you stand out from the other candidates for this position?
• Name three positive things your previous employer would comment about you.
• What salary would you like to be paid?
• If you could choose, what animal would you like to be?

Public relation administrator Job Description

· Plans, develops, and oversees an organization’s public relations efforts to create and maintain a favorable image, both internally and externally.

· Executes a program of action to earn public, employee, and shareholder understanding and acceptance.

· Develops and administers public relations programs and policies, including the dissemination of information about the organization through various means, including press releases, reports, public events, direct communication, and literature.

· Works with the CEO and Board of Directors setting the short- and long-term strategic objectives while providing the management necessary to achieve profits, growth, and/or other goals of the organization.

Sample Public relation administrator Resume Template

Contact information

In this section you have to include your Name, current home address, Mobile telephone number, Landline telephone number and your personal email address which is currently used.

· Full name

· Present and permanent addresses

· Telephone numbers

· Email address

Professional or career objective

Your objective is the one that clearly underlines your aims and aspirations in that profession. For example a Management Graduate will have to write an objective which is concise and precisely speaks about his role that he wants to play in the Organization.

Sample Objective for Public relation administrator

Seeking a challenging position with a progressive company that will offer growth potential.

Career Achievements

If you have any major Career Achievements or any Appreciation then this is the section where they should be listed. For Example a Public relation administrator can add his/her career achievements like,

· Produced promotional television and radio advertisements.

· Provided the framework for planning and communication with the Board of Directors.

· Achieved desired results through the use of budgets, proper contracts, and efficient decision making.

· Directed the preparation and control of the public relations budget to assure optimum deployment of resources within approved budget.

Experience

Previous work experience plays an important role while applying for a Job and hence it should be well presented in the resume. Most of the questions during your resume will be related to the previous job that you had and hence you should be well prepared for it. You should begin with putting the name of the organization that you worked for, the duration of your work and the post or the designation at which you were working. After this, you can effectively place points in a bulleted format that talk about the responsibilities and the achievements that you may have achieved during your stay at the previous organization. The work experience of an experienced Public relation administrator applying for a job would look like,

Public relation administrator

Sumati Group Of Indstries, Delhi, 2005-Present

· Managed and serviced portfolio of 100+ broker accounts.

· Conducted group and one-on-one training.

· Promptly and satisfactorily resolved customer issues.

Public relation Officer

Global Bank, Gurgoan, 2002-2005

· Managed and trained team of loan officers to originate mortgages and cross-sell bank products.

· Originated residential mortgage loans.

· Oversaw preparation of marketing materials.

· Set and managed sales goals.

· Spokesperson for bank at various functions, to include radio/TV advertisements.

Public relation Officer

Union Bank, Noida, 2000-2002

· Solicited major organizations for mortgages, business loans and bank accounts.

· Organized major community events and housing fairs.

· Represented company at various community functions to promote business.

Education and Certification

The academic details need to be mentioned in a tabulated format with respect to the degrees or the courses that the candidate would have undertaken in the past. The latest degree or course comes first followed by the last completed course and hence forth going backwards. For example a Public relation administrator who has completed post graduation or graduation course is applying for a Job or to a company or an organization then his/her details would be like,

B.A., Management, Minor: Marketing – 2008

Honors

If you have won any competitions national or international then they could also be highlighted here. For example a Public relation administrator could lay stress on any exams that he may have given or any seminars or conferences attended. If you are a part of any honorary society or any nonprofit organization then that could also be added here.

The honors and the activities section of a Public relation administrator would look like,

· Recruited celebrity guest speakers for various seminars.

· Board member for the DHA approved appraiser’s panel.

· Financial counselor for military members and their dependents and civilians.

References

The References are generally required so that your present employer can gauge you through the eyes of the people who you were associated with or have worked for. So your teachers or college professors’ details could be placed here. Or your past employer who you would have worked under can also be used as a reference. Ensure that the people whose names you enter know you well and do inform them that you are placing their names as reference because many companies call to confirm. For example the references section of a Public relation administrator could also look like,

Mr.Amit Ahuja

Sr. Manager

Sumati Group of industries

abc@iiijjkk.com

Salary Range of a Public relation administrator

· The average salary received is approximately Rs. 25000 per month. This works out to an annual pay package of 3 Lakhs to 3.5 Lakhs per annum CTC.

· The salary from an American perspective works out to be $10000 per Month.

Note: This salary may be variable and it may change from organization to organization.

Frequently asked Public relation administrator Interview Question

· What do you know about our company?

· What investments have you made personally in your own career?

· What is your impression of our industry? Why did you choose this industry?

· How does your experience relate to this job?

· Tell me about your education.

· How do you stay current?

· Where do you see yourself in five years?

· What motivates you?